All Of Me

My name is Greg Copeland, and I’m the founder of Never Give Up Vintage Collection, a clothing brand built on resilience, faith, and the belief that no matter how hard life gets, you keep pushing forward. My journey hasn’t been easy, but through every trial, I’ve learned one thing—giving up is never an option.

Growing up, I faced countless obstacles—poverty, setbacks, and moments where hope seemed out of reach. But through it all, I refused to let my circumstances define me. Instead, I used my struggles as fuel to build something meaningful: a brand that stands for perseverance, strength, and the power of never giving up.

Never Give Up Vintage Collection isn’t just clothing—it’s a movement. It’s a reminder to the underdogs, the dreamers, and the fighters that their stories matter. Every piece we create carries a message of resilience, designed to inspire and uplift those who need to hear it most.This brand isn’t just about me—it’s about all of us who have ever faced hardships and refused to back down. 

If you’ve ever been knocked down but got back up, if you’ve ever had to fight for your dreams, if you believe in the power of resilience—this is for you.